Meet The Staff

James Hitch

James “Hitch” Furlow – Head Trainer

James is an IFBB Men’s Physique professional bodybuilding competitor. He has been working as a personal trainer in the fitness industry for 12 years. James recognizes that health is trending in the U.S. From superfoods to new exercise fads like bootcamp, yoga and crossfit, healthy habits are on the tip of the American public’s tongue. The desire to achieve an improved quality of life is driving consumers to pursue specific health and wellness habits, reading package labels and becoming more aware of what they are consuming. The problem is, it takes a strong support system of like-minded people to maintain healthy habits and achieve fitness goals. That’s why James loves Fit For Life, because we provide a welcoming community that we call the “Fit Fam,” where people truly thrive in becoming the best they can be.

Matt Matt Brown – Head Trainer

Matt has been a personal trainer for almost ten years now. He is an ISSA and NASM Certified trainer. Matt also hold certifications in kickboxing, nutrition, and group fitness classes. He enjoys helping our clients achieve not only their fitness goals, but improve their quality of life as well. If you take care of your physical health, then other parts of your life fall into place as well. Fit for Life is a fun, motivating environment that helps all kinds of people become the best versions of themselves.

Bo Kelley – Trainer

Bo Kelley has been personal training for over seven years and has his training credentials through the National Academy of Sports Medicine (N.A.S.M). Exercising is an activity Bo truly enjoys, and it shows. Being able to share his passion for health and fitness with others what he enjoys most. As an athlete, Bo has always pushed himself to be the best. The goals he has accomplished through being disciplined and dedicated to fitness has impacted his life forever, and it is is that same impact that drives him to help make others’ lives better. There is always room for improvement when you strive for perfection. Everyday Bo strives for perfection, and you should too!

Avery Yanez – Trainer

Avery is a South Bay Area native with a passion for fitness that started at an early age with sports and dance. She taught group fitness, dance, and cheer classes for six years and can command a group with ease. Bodybuilding is a hobby for her, and she has competed in two bodybuilding competitions in the bikini division. She knows firsthand the dedication it takes to build the physique you’re looking for through exercise and nutrition, and is thrilled to share her knowledge as a part of the Fit For Life team!

Danny Fernandez – Head Trainer

Danny has his Bachelors of Science degree in Exercise Science with a minor in Coaching and Communications. He was alsoÂ a highly competitive baseball player for over 16 years and wanted a way to continue to work hands-on and close with athletics and people. “Physical fitness has always been a big part of my life and I want to pass my knowledge about it onto anyone I can help out. With focus and hard work all your goals can be achieved.”

April Charles – Trainer

April is a Bay Area native with a love and passion for strength and conditioning. She has been competitively powerlifting for several years, and her knowledge of strength-building is empowering. Having studied under several Fit For Life Head Trainers, April has developed an array of training styles to always keep her workouts fresh and exciting. While nicknamed “the Machine,” April has a true heart of service and considers the opportunity to help others reach their fitness goals a gift.

Lani Gray – Trainer

Lani is a well-rounded fitness enthusiast who has built her life around health and staying active. She has been certified in several areas including Turbo Kickbox, Mixxedfit and Zumba in order to perfect a variety fitness methods. Lani has also trained in Crossfit and Muay Thai along with dance as a natural given talent. She is super energetic and loves motivating and challenging clients to reach their potential. “You will never know your limits until you push yourself to them.”

Alec Quinones – Trainer

Alec is a mission driven individual dedicated to the service and care of others to live empowered and full lives. He has a background in bodybuilding and powerlifting and has been making an impact in the fitness industry since 2013 coaching group classes, personal training, and nutrition planning. Alec truly believes that your goals, dreams and visions matter, and finds passion in the opportunity to personally guide, help, and support others to make them a reality. “Too often we lower our dreams and aspirations to meet our realities. But I say we should live in way that heightens our realities to meet the dreams and aspirations in our hearts.”

Kat Meneses – Customer Service Manager

Kat started her Fit For Life journey as a challenger and member in 2015. She officially became a part of the FFL team shortly after leaving her tech career to pursue the event service industry. Kat Graduated with a Business Marketing Degree from SFSU. After spending 9 years in account, project, and customer success management, she is committed to providing exceptional customer support while always looking for new ways to improve service and business processes. She enjoys all types of fitness activities, especially lifting, boxing and yoga. “I love being a part of the FFL community and to witness first-hand people reaching their goals and striving to improve the quality of their health.”